Marketing Solutions: SAP Marketing Cloud
With the SAP Marketing Cloud, the next generation marketing solution in SAP's Customer Experience CX (C/4HANA) portfolio, you can manage your customer relations (customer relationship management | CRM), create a personalized customer experience and enrich your customer profiles. On your way to omnichannel, that is, multi-channel marketing alternatives, your brand can have the necessary infrastructure to gain consumer trust and you can use tools that enable you to measure the impact of your marketing campaigns with artificial intelligence-driven techniques.
Explore the benefits of the SAP Marketing Cloud solution
With the new generation marketing solution SAP Marketing Cloud, you can have a better understanding of your customers to stay ahead of your competitors. You can improve customer engagement by delivering personalized experiences. While delivering on your brand promise, you can generate demand for B2B marketing and pave the way for growth.
Combine experience data and operational data.
Eliminate silos and transform customer data into enterprise value.
Gain deeper insights about your customers.
Build consumer trust with permission-based deals.
Explore the leading elements in your performance with advanced data visualization and multidimensional analyses.
Try to reach your customers across all channels through personalized interactions and get to know and understand your customers.
Dynamic customer profiling
- Reliable data management
- Complete customer profiles
- Intelligent insights
Lead- and account-based marketing
- Seamless lead engagement
- Meaningful sales activities
- Account-based marketing
Marketing planning and performance
- Quick access to information
- Informed collaboration
- Improved decision-making
- Timely marketing management
Target audience, campaigns and your customer’s journey
- Customer targeting
- Personalized interactions
- Well-defined segmentation
- Multi-channel marketing campaigns
- Customer behavior insights
- Advanced data visualization
- Executive-level reports and insights
- Informed marketing decisions
under the consultancy of Felece.
Consolidate and manage all data stored within your company with a holistic approach.
Measure your marketing performance, budget and return on investment.
Identify hidden trends by just a few clicks to shape your marketing strategy.
Top off your customer’s journey with personalized experiences.
Use advanced data analytics to enhance customer engagement while delivering a superior purchasing experience.
Equip your teams with the right insights for intelligent decision-making.
Emarsys provides proven analytics and best use cases, enabling marketers to quickly identify revenue growth opportunities.
Discover Emarsys, offering multi-channel interaction from a single integrated solution
Accelerate time to value without the need for custom enhancements through a purpose-built customer engagement platform.
Quickly access data without additional development support by integrating with SAP's business and customer data solutions
Get proven analytics and over 60 AI-powered use cases
Deliver truly personalized omnichannel experiences
Gain insights and measurable business results for predictable growth
Build reliable, loyal and lasting customer relationships
Enrich customer profiles with maximum artificial intelligence supported structure
Use industry-specific extended performance indicators and templates
Reach customers via email, mobile, web, ads and more
Enhance personalization at every touchpoint with integrated solutions